What are we up to with Sainsbury’s?

Sainsbury’s Amblecote in Sandringham Way took part in a unique one day food collection on Saturday 26^th November, where customers were asked to buy an extra item, which will then be delivered to local charities and community projects by the charity FareShare this Christmas.

Customers were asked to choose from a variety of long-life items including tins (meat, fish, veg, fruit), dried pasta, rice, tea and instant coffee.

The special one day food drive involving over 600 Sainsbury’s stores was run in partnership with FareShare, the national food charity that addresses hunger in the UK by redistributing quality surplus food from the food industry to people who need it across the country.

All fifteen local regional stores took part in the initiative, which also includes Merry Hill, Blackheath, Kidderminster and Blackheath.

Sainsbury’s has been working with FareShare since 1994 but this is the first time customers from all across the country are being asked to actively take part.

BCFB has been partnering with Fare Share; Birmingham sine 2007 and Fare Share; Bristol since 2010

l-r; Wendy (BCFB), Ben Taylor (Sainsbury's), Julie Bate (Sainsbury's; Amblecote Community Liason)

Ben Taylor (Sainsbury’s, Amblecote) with young shopper Natasha Garbett